- In fastest growing economy where time is money, it’s not possible to go through each e-mail. And if it’s a campaign, it would take days for marketers to figure out human and auto responses.
RowDig is a service of NextRow Digital aimed to assist digital marketers when marketers are helpless to deal with uncategorized yet business emails with AI-powered email response processing platform.
The RowDig Story
How It All Started
- For marketers, not just the time, but leads are assets to business. Because, a lost lead is the lost business.
- It’s not only important to retain the leads but also earn new leads. And for marketers, not maintaining lead data will result in targeting inappropriate lead, declining business growth.
Why Monitor Email Replies?
- The goal of every company is to increase their customer base and all their marketing efforts are focused to identify a potential lead and convert it.
- Companies invest a lot of time and money sending email campaigns and are clueless when it comes to processing the responses. Marketers lack time and cannot focus on well developed email responses since it is time consuming and cumbersome. Yet, it is very important to identify valuable and potential leads within the auto replies because the cost of losing a valuable lead is HUGE.
Who & Why
Leads Are Important?
- On a short note, a business either struggles with poor economy or incapable of generating new leads. This explains the role of leads in business growth and clearly leaves their watermark.
- Leads provide valuable information in their absence. Accordingly, the data has to be updated to generate new leads or follow up the human response.
Filter Human Response?
- After running an email campaign, the percentage of replies vary from bounced to actual human responses. With uncategorized emails in the mailbox, and because of the time lag, chance of missing the human response is high and the human responses are the actual business leads who contribute to business growth.
Analyze and Report Email Response?
- The most important part of doing adequate email marketing is the way auto-replies are handled for email campaigns. The auto-replies like – Out of Office to Left the Company, contains hidden gems waiting to be unearthed and ultimately leading to better database management including segmentation, personalization of messaging, and the acquisition of new and enhanced leads.
- Filtration & Segregation of auto-replies and Human replies and routing & reporting the human responses directly to the sales team is essential to target the potential customers.
How RowDig Can Help You?
How we increased our lead database using RowDig
RowDig intelligently pulled valuable lead information from auto responses which otherwise would been deleted…..
The increasing sophistication seen in machine learning and Artificial Intelligence (AI) technology has made Email Campaign response processing scalable, flexible and accessible.
Email Campaign - Data Protection
With the General Data Protection Regulations (GDPR) coming into action, the companies now have to tighten up the use of personal data for e-mail campaigns as well. The consent of the user to use and store personal data is going to decrease the negative stigma that has built up around company email campaigns and will have an overall positive effect.
Increased Email Interactivity
Interactivity in email is all set to continue its winning spree in 2018 and this is evident with the steady surge in demand for interactive emails. The need for relevant, personalized content becomes stronger than ever, and, campaigns need to become more data-driven, thus, Machine Learning will play a vital role in the creation of email campaigns in 2018.
Ingredients like – qualified lead generation process, recipient segmentation, relevant message, well-designed & responsive email newsletter templates, and, last but not least, the reputation and efficiency of a well-chosen email marketing tool to deliver and execute all these are the recipes for success.