Where it’s B2B or B2C, your marketers need leads to market and close deals. As per the study conducted by an email marketing company (Mailigen), it has been found that 89% of marketers have stated that email is their primary channel to increase lead generation. That’s not all, 54% of marketer’s rate email as the most effective digital marketing tool and the least difficult to execute.
However, leads get stagnated after time and may not be yielding much result. This could be because of reasons, such as people switching jobs or changing roles. New people will fill those places but you may miss a lead if you are not paying close attention to your email campaign replies.
What Am I Doing Wrong?
After running an email campaign, typically 10%-15% emails come back as auto replies and bounces, whereas less than 1% come from valuable leads who might be interested in your product or service. Typically, most marketers ignore these replies. For those marketers who manually dig through their email responses, simple mistakes may occur, such as deleting a reply, wherein a potential lead may be interested in your service or product.
We find that some companies invest a lot of man hours to scan through auto replies to identify new/replacement contacts and to locate all human responses. Some companies ignore and delete auto replies. Some run macros in excel sheets and maintain spreadsheets so that they can keep track of all leads, both new as well as existing; however these are highly prone to error and time consuming.
Cost of losing a valuable lead is HUGE.
Businesses have realized the cost of losing a valuable lead is huge but the limitations of manual processes and human errors lead to losing valuable leads and will become stressful for marketers.
What Is The Solution?
Automating the email campaign responses is certainly “The Solution”; however until now there is no automated email campaign response tool.
Introducing “RowDig”, an Artificial Intelligence powered tool that scans through all campaign replies, categorizes them, digs up new contacts, marks unmarketable leads and automatically syncs to marketing platforms such as Eloqua, Marketo, Hubspot, Act-On and more. By implementing an automated solution like RowDig, you can achieve a 20-50% increase in new leads, remove unmarketable leads, filter human replies, and best of all, this can be done in real time with NO manual intervention.
To summarize, RowDig offers peace of mind to your marketers and helps your business grow by making your email campaign not only successful but also effective.
- Reduce email overload and enable your staff to concentrate on what matters most.
- Never miss valuable insight from your potential customers.
- Help your business to save more by helping you introduce automation in your email replies.
- Help find potential leads hidden in auto replies.
- Segregate human replies and send these directly to your inbox.
- Categorize replies based on varied categories such as ooo, vacation, etc.
Make a smart move, switch to a smart and intelligent platform like RowDig and increase your lead database by atleast 20%, all from your email campaign responses.