The goal of every company is to increase their customer base and all their marketing efforts are focused to identify a potential lead and convert it. Three-quarters of organizations agree that email offers “excellent” to “good” ROI. (Econsultancy 2016).
Email marketing helps create and capture leads but not all marketers are able to convert captured leads into sales. The reason could be that many businesses may not have enough time or staff to track all leads or it may be a costly endeavor. Hence, businesses tend to lose deals.
It is difficult to quantify a lost deal as we don’t know the potential and future growth of the lost deal. According to Gartner Group, loyal customers represent about 20% of your total customer base but loyal customers also drive an additional 80% of business.
Having an effective email campaign is critical and without a proper campaign response process, it is incomplete. Email campaigns are still critical for driving business and the following stats support this finding.
- About 80% of marketers report their lead generation efforts are only slightly or somewhat effective (BrightTALK, 2015).
Lack of resources, such as funding, staff and time, does remain the biggest obstacle to successful lead generation for 61% of B2B Marketers (BrightTALK, 2015).
- 53% of marketer’s state that half or more of their budget is allocated to lead generation, while 34% state that less than half of their budget Is allocated to lead generation (BrightTALK, 2015).
- 63% of marketer’s state generating traffic as well as leads is their top challenge (Hubspot, 2017).
- 58% of marketers have stated that their lead generation budget would increase next year or coming year (BrightTALK, 2015).
- 59% of marketers rely on total lead volume as a top metric (BrightTALK,2015)
Start using RowDig to leverage its Artificial Intelligence Technology platform to maximize ROI on your email campaign efforts.
- Unclutter the responses: RowDig categorizes the responses into multiple buckets: “Human Replies”, “Out Of Office”, “Vacation”, “Left Job,” etc for you to see only what you need.
- Deliver Human Replies To Your Inbox: RowDig will deliver human replies to your inbox, so you only see what’s most important for you (of course you can choose to receive all replies to be in your inbox as well).
- Keep Your Database Up-to-Date: RowDig’s Artificial Intelligence powered systems identify which contacts are no longer relevant for you, identify any updates to your contacts and allow you to download these changes to your CRM / Marketing Automation platforms. No more manual work, no more fuss.
- Increase Brand Awareness: New leads generated from autoreplies will help you reach more leads, increasing brand awareness.
- Close More Deals: Finding new leads has been always a challenge. RowDig mines your campaign responses and intelligently gathers new leads, thereby allowing you to close more deals.