Email campaigns are inexpensive with high ROI, and it is the only communication that marketers believe engages their audience. As a marketer, your budget is typically split between different channels for maximizing the investment. Email has the highest conversion, i.e. 66% when compared to social, direct mail and more (source: The DMA).
Most companies try to be creative executing their campaigns and wish to stand out from the crowd. However, very few have clarity on how to handle email responses.
There are two typical flows for email campaigns.
In both these scenarios, the marketers miss valuable insights from the campaign replies, such as:
- People who left the company and no longer are valid contacts.
- Alternate lead contacts when the intended lead is not available (vacation, ooo, etc.).
- Human replies, a contact who expressed interest in your product/service.
What is the cost of a missed lead?
Marketers cannot afford to lose a lead irrespective of the cost associated to it. A missing lead is a missing opportunity to close a deal. With RowDig, a service of NextRow Digital, you will never miss a quality lead from your email replies. RowDig automatically processes the email replies and captures all new leads from the replies, filters out auto replies and gives you human replies (which is most important for marketers).RowDig compiles all invalid leads, captures updated contact information and automatically updates your marketing platform.
Start your free trial today to unleash the benefits and make your campaign strategies more effective. With quick and easy setup, you can automate your email response process by delivering clean human responses to your inbox and adding marketable leads from auto replies to your lead database. Save time on your current manual processing and start focusing on the key efforts.
Increase your sales using RowDig or get your money back within a month!